Our Story

Our Story

1998 was an eventful year. Cher spent 7 weeks at number 1. Larry and Sergey set up a little search engine called Google. And somewhere in a French mountain hut four British ski instructors decided to put their own stamp on British ski coaching.

Previously, ski instruction had been ‘one size fits all’. Drills. Skills. Shouting. So we decided to do something different.

An approach that was more friendly, open, encouraging and positive. With small groups. Fully qualified instructors. A passion for teaching. An approach that puts our clients first. That focuses on their improvement and enjoyment. And keeps it fun!

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Coming to a resort near you…

Tom, Warren, Ali and Rich first set up New Generation in Courchevel 1650. Over the years we’ve grown to 17 ski resorts across the French, Swiss & Austrian Alps. From Serre Chevalier to St Martin. Meribel to Morzine, Verbier to Villars. We like our daily commute in a gondola and our offices without walls. Along the way, Rich and Warren have embarked on other (non skiing) adventures, and we lost our very dear friend Ali to cancer. Every year we Ride for Ali across the mountains he loved.

And when we’re not riding or skiing, we’re always on the lookout for new resorts. Here at New Generation Ski & Snowboard school we have a certain list of must haves… Great skiing, lovely holiday makers and excellent hot chocolate!

A values-based approach

Our values are very important to us. They were decided as a team, and reflect what is important to us and how we want to be. They’re not just words we put on a wall, or something to display on our website. They shape how we work together, as well as how we work with our clients, and our partners, and how we operate within our communities. We strive to be:

Passionate, Fun, Fair, Innovative, Honest and Supportive.

We don’t claim to be perfect. But we’re learning from every interaction we have with our clients, and we’re proud of what we’ve achieved so far. We’re constantly striving to improve and develop, to create a school we can be proud of, with a team that truly cares. This was the driving force behind our charity giving programme, which has provided an incredible opportunity to give something back.

British Heart. Italian Smile. French Sense of Humour…

New Generation was born to help British families have fun and learn on their ski holidays. Over the years, Head Coach Euan Wright has built up a team of awesome instructors from all over the world. We love working with our home grown British instructors, but are very proud that some of the best Italian, French, and Swiss instructors want to work with us too.

All our ski & snowboard lessons are in English (unless you’d prefer a different language!) and our company is still run by one of our original founders, Tom Saxlund. He’s half Norwegian (which is why he likes Glögg).

The Next Generation of Instructors

As well as our ski school clients, we found that this approach helped people become ski instructors. So we set up a ski instructor training programme. Then in 2001, we were made an official business partner of BASI (British Association of Snowsports Instructors). We now run a number of courses for instructors on all stages of the BASI instructor pathway, from resorts in the French, Swiss and Austrian Alps.