Charity Giving

One for One Promise

Did you know that every time you take a lesson with us, you’re helping us create positive change in the world?

For the past few years, we’ve been contributing a portion of every sale towards charitable giving. And this year, we’re taking it a step further with our one for one education promise. Check out our video to learn more.


Here at New Gen we want to create a team where people are willing and able to share and combine their talents and passions. The success of that community lies in the values based way we work together, how we approach the daily highs and challenges of running our business and fostering an environment of development and growth.

This drive for development and positive change is at the heart of everything we do, from working with our clients in the ski school to our instructor training programs, our own skiing and the way we run our courses.

But it also goes beyond this. We want to create positive change in the industry in which we work but also in the world.

So we want to let you know that the money you spend with us will not only help you in your personal goals but will do some good to others too.

Buy 1 Give 1

Can you imagine living in a world where your everyday activities were the drop that started a ripple on positive effect around the world? Where just going about your daily business lead to something amazing and positive happening to someone else?

Well that is the kind of world that we want to live in and the reason that we at New Generation have become life long members of Buy1Give1 (B1G1). This social enterprise shares our dream that every business has the power to create change by integrating charitable giving into their daily business activities.

By linking us to hundreds of small grassroots charities around the world B1G1 allows us to celebrate what we are doing within New Generation by supporting other people. Whether this be through supporting a youth development programme on behalf of all the children skiing with us in a given month, or planting seeds on behalf of all beginners joining us for the first time.

We are thrilled to let you know that since joining B1G1 we have made over 180,000 positive impacts so far!

OUR 100,000+ IMPACTS

Have a look at all of the impacts we have managed to make so far in the interactive map below


As well as our regular work through B1G1 we try to be creative and responsive with the giving that we do. Whether this be sponsoring places at a homeless shelter over Christmas, donating to emergency relief charities following avalanches and earthquakes in the mountains or supporting a project close to the heart of our team members.

We also try to engage practically where we can. As many of our team take some time off in the autumn we support them to give their time to voluntary project. For the last two years we have also collected and donated all of our old uniforms to refugees struggling with the winter temperatures across Europe.

We are humbled by the impact we have already managed to achieve through New Gen Giving and cannot wait to see where we can take it in the future.

Charity Giving

Find out more about B1G1

To find out more information about B1G1 and ways you  can get involved you can visit the B1G1 website by following this link.