Our Community Impact

Here at New Gen, we aim to build a team where people are able to share and combine both their talents and their passions. We believe that the success of our community lies in the values-based way we work together, how we approach the daily highs and challenges of running a business and fostering an environment of development and growth.

This drive for development and positive change is at the heart of everything we do. From working with our clients in our ski school to our instructor training programs, our own skiing, and the way we run our courses.

But it goes beyond this. We want to create positive change, not only in the ski industry but also in the wider world.

So we want you to know that the money you spend with us not only helps you achieve your personal goals but benefits others as well.

One for One Promise

Did you know that every time you take a lesson with us, you’re helping us create positive change in the world?

For the past few years, we’ve been contributing a portion of every sale towards charitable giving. For our 20th birthday, we took it a step further and introduced our One for One education promise, something that we’ve decided to stick to. Here’s our video to learn more.

Buy 1 Give 1

Can you imagine living in a world where your everyday activities were the drop that started a ripple on positive effect around the world? Where going about your daily business leads to something amazing and positive happening to someone else?

Well, that’s the kind of world that we want to live in and the reason that we at New Generation have become life-long members of Buy1Give1 (B1G1). This social enterprise shares our dream that every business has the power to create change by integrating charitable giving into their daily business activities.

By linking us to hundreds of small grassroots charities around the world B1G1 allows us to celebrate what we are doing within New Generation by supporting other people. Whether it’s through supporting a youth development programme on behalf of all the children skiing with us in a given month, or planting seeds on behalf of all beginners joining us for the first time.

We are thrilled to let you know that since joining B1G1 we have made over 300,000 positive impacts so far!

To find out more information about B1G1 and ways you can get involved you can visit the B1G1 website.

All of the impacts we’ve made so far in the interactive map below.


Snow-Camp Logo
Snow-Camp Kids

New Generation is proud to be partners of Snow-Camp – one of the UK’s most innovative charities dedicated to changing the lives of inner-city young people with snowsports.

Each year, around 1,000 inner-city youth in the UK take part in Snow-Camp’s programmes. This enables those not in training or employment to participate in targeted work experience, vocational training and apprenticeships to achieve positive change through snowsports.

As a community, throughout the season we aim to raise money to go directly towards Snow-Camp’s work. For every £100 raised, a new young person from the inner-city will benefit from Snow-Camp’s life-changing beginner programme.

We at New Gen feel very lucky to work in the ski industry and our mountainous environment. We hope that the money raised broadens the horizons of young people that otherwise wouldn’t have such opportunities.

You can find out more about their work on the Snow-Camp website.

Want to support Snow-Camp? You can donate via this link to help young people benefit from their life-changing programme.

Other Giving

As well as our regular work, we try to be creative and responsive in our giving. This might be sponsoring a homeless shelter over Christmas, donating to emergency relief charities following avalanches and earthquakes in the mountains, or supporting a project close to the heart of our team members and partners.

We also try to engage practically where we can. As many of our team take some time off in the autumn we support them to give their time to a voluntary project. For the last two years, we have also collected and donated all of our old uniforms to refugees struggling with the winter temperatures across Europe.

Check out our infographic below of all our contributions made over the 2017.18 winter season.

new gen giving

Latest Charity Giving News

Snow-Camp Charity

3 Ways We've Given Back This Winter

Since 2015 we've been giving back to causes all over the world that are important to us. This winter was no different, and we had the opportunity to dive into new projects. Here's what we got up to.1. We partnered with Snow-Camp Over…

New Gen Giving: Yearly Round-up

As you may know, we’ve been working with B1G1 for the past few years linking us to hundreds of grassroots charities across the world, ensuring that as we grow and develop as a ski school, we also help to create a positive change to the world…