Jas Bruce

Jas Bruce - Val d'Isere Ski Instructor

Jas Bruce

Ski Instructor & Resort Manager, Val d’Isere

My Story

I’m originally from Edinburgh and I started skiing at a young age. I used to ski race on the national team during and after finishing school. It was around this time when I started teaching skiing. At University I coached various race teams and continued to ski race, competing in the World Universiade. I have also spent 12 seasons in New Zealand “chasing the snow” throughout the southern hemisphere winters. After teaching in La Plagne for a few seasons, I moved to Val d’Isère in 2010 and was blown away with the resort.

I feel incredibly lucky to be working with the New Generation team in Val d’Isère. It is my dream job. Along with working at New Gen, I also work for BASI as a trainer, delivering courses and educating aspiring ski instructors.


  • Beginners
  • Advanced
  • Off-Piste
  • Children
  • Telemark
  • Bumps
  • Adaptive

Languages Spoken


Top Tip

Make sure you have boots that fit properly. The boots are more important than the skis!


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