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How our partnership with Ski Solutions supports their clients on and off the slopes.
At New Generation, we work closely with a wide range of tour operators and travel professionals to help make ski holidays run smoothly. We spoke with Ski Solutions, a long-established UK tour operator specialising in tailor-made ski experiences. Their team regularly books ski lessons for clients through New Generation across a variety of resorts.
We recently heard from Tara, a Senior Client Services Executive at Ski Solutions, who shared how the relationship works in practice—and why it’s made a difference for their clients.
Supporting Families with the Right Lessons
One of the most common questions Ski Solutions receives from clients booking family holidays is about language—especially in French resorts. Tara explains:
“A lot of our clients will opt for New Gen over another ski school because of the British connection. The majority of our clients are English-speaking, so this gives them confidence that their kids will understand and enjoy their lessons.”
It’s one of the reasons Ski Solutions recommends New Gen lessons early in the booking process—so clients can secure a spot that fits their needs, especially during busy holiday weeks.
Consistency Across Resorts
With clients returning season after season, sometimes to a new resort, familiarity matters. Tara points to the reassurance this offers:
“Clients can feel confident they’ll get the same level of quality even if they’re skiing somewhere new. The fact that New Gen operates in so many resorts makes our job easier.”
For Ski Solutions, it’s important that they can offer a reliable ski school experience wherever their guests choose to go.
Flexibility When It Matters
No season goes entirely to plan, and that’s where responsive support becomes essential. Tara recalls a situation from last winter:
“We had lessons booked with another school that were cancelled just a few weeks out from the trip. We contacted New Generation to see what was possible, and they worked with us to find a solution—for February half term, no less. That kind of support is invaluable.”
Being able to solve problems quickly and professionally helps Ski Solutions deliver the level of service their clients expect—and makes a stressful situation easier for everyone.
Tools and People That Make Booking Simple
Tara also highlights how easy it is to work with the New Gen team:
“The booking system is user-friendly, and Bea and Chris are always available to help—whether we’re tweaking bookings or trying to find space during peak weeks. It’s a straightforward, efficient process.”
That ease of use means less admin and fewer delays, especially when handling bookings at scale.
Adding Value to the Client Experience
Finally, Tara notes how the partnership benefits their business overall:
“We can offer public prices, which means clients get great value without having to manage the booking themselves. It takes one more task off their list, and they get a ski school we trust.”
Looking Ahead
We appreciate the ongoing collaboration with Tara and the wider Ski Solutions team. Their feedback helps us improve, and their trust in our service helps bring more families into the mountains each year with confidence.
If you’re a tour operator or travel agent looking to streamline your lesson bookings, we’d be happy to talk.
