Adam Whale


Adam Whale

Instructor Manager & Ski Instructor, Courchevel 1850

My Story

Growing up in distinctly non-snowy Surrey, I learnt to ski on family holidays in Courchevel. After studying History and Politics at the University of Stirling and Carleton University in Ottawa, I set about following another passion – skiing and instructing. I am ISTD qualified and have 9 years teaching experience across Europe, North America and Australia. This will be my 5th winter with New Generation, and it is great to be back where it all started, in Courchevel where I now live year round. In the summer you’ll find me behind a desk in New Gen HQ, on my road bike or hiking up a mountain.


Something we don’t know about you

It might look easy, but I am dreadful at tobogganing!



  • BASI ISTD Level 4 with full French Equivalence
  • UKCP Alpine Coach Level 2
  • BASI Snowboarding Level 1


I enjoy teaching all levels of skiing from nervous beginning to gung-ho expert, but particularly enjoy seeing people make the breakthrough to enjoying skiing all terrain, bumps, off-piste and in the trees!

Languages Spoken


French (Basic Conversational)


Top Tip

Leave your fear of the unknown at the airport and skiing will be a blast!


Check Availability

Fancy a private lesson with Adam on your next holiday?

    Your Name (required)

    Your Email (required)

    Arrival Date (required)

    Instructor Requested (first and surname required)

    Your Message

    Click here to add your own text

    English (UK)