Four instructors decided to do something different and started New Gen in Courchevel 1650, one of the first independent ski schools in the Alps.
Our awesome sponsors, who still supply us today with our high-quality, slick-looking uniforms each winter.
We became an official business partner of the British Association of Snowsports Instructors.
Our individual, tailored approach to instruction went one step further when we started running our instructor training courses.
We opened our first ski school outside of France in Verbier, Switzerland.
We opened in our 10th resort, in St Martin de Belleville, and were operating out of the Three Valleys, Espace Killy and Paradiski at this point.
We swapped out our retro galactic logo for something more modern but playful and fun. You can see our updated branding on our website today.
We were really growing at this point and toppled over the 100 instructors mark.
We believe the businesses have the power to do good. This was driving force behind the beginning of our Charity Giving initiative.
We decided to swap out fondue for schnitzel when we opened our first Austrian ski school in St Anton.
We’ve expanded into the German language market! We’re now offering German instruction in our Austrian ski resorts.