About New Generation

Here at New Gen, we’re passionate about delivering incredible mountain experiences. We’ve got over 20 years’ experience helping people develop technique, build confidence, and have fun. In that time, we’ve learned what makes a good trip great, and it’s the little things that count. So whether you’re a skier or boarder, it’s your first time, or your fiftieth, our team are on-hand to make sure it runs like clockwork. You are on holiday after all!

Our aim is to inspire, support and develop. We believe that when you feel supported in a friendly and welcoming environment you learn faster and make bigger gains. And that through leveraging our diverse New Gen community, we can share ideas, learn from each other, and ultimately provide you with the best experience possible.

To learn more about our company culture, check out our Open Blog.

142

instructors & staff

13

nationalities

22

years experience

Our Story

We started New Gen back in 1998 with a clear aim: to make ski lessons awesome and help people have fun. 22 years later, that still holds true.

New Gen was born in Courchevel by four instructors keen to do something different. We were one of the first independent ski schools in the Alps, back when ski coaching was a very different beast. Times have changed, and our competition has most certainly got stronger. But what hasn’t changed is our desire to make skiing fun, and to provide the best possible experience for our clients.

Since those early days we’ve grown across ski resorts in France, Switzerland and Austria. Each offering the same New Gen experience, while providing a local, small team feel. So whether you’re in Méribel or Morzine, Verbier or Val d’Isère you’ll get the same service, the same smile and the same support.

Our Partners

We’re proud to be partners with industry-leading organisations. We’re an official BASI (British Association of Snowsports Instructors) partner, with many of our team BASI trainers and mentors. We’ve also recently been selected as the Ski Club of Great Britain’s preferred ski school partner. And we work with Ellis Brigham who provide our instructor uniforms each year.

BASI ski instructor training

Our Values

Our values are at the heart of what we do. These aren’t just words written on a wall (in fact, they aren’t on any wall). They were decided on as a team and reflect what’s important to us. We use them to help us work better together, as well as with our clients and partners. Here are the values that collectively guide our actions and decisions:

  • We are stimulated by the work the do, be that on the mountain or in the office.
  • We strive to share our love for the mountains and snow sports.
  • We aim to inspire those around us, believing there is more in all of us.
  • We aim to make a meaningful impact in the world around us, through our charity giving.
  • We work flexibly where possible to encourage work/life balance.
  • We ski! Almost everyday!
  • We share our other passions, whether that is a team social, team bike rides, or just going to après together.
  • We value personal interactions – whether that is a catch up before a meeting or on a chairlift with a client – it is at the heart of what we do.
  • We listen to each other.
  • We aim to give everyone a voice and input in what we do.
  • We share our achievements, recognising the good work others do.
  • We care about those we work with and try to support each other during difficult times.
  • We look for new ways to work.
  • We challenge assumptions.
  • We encourage change and look to learn from failure.
  • We embrace a growth mindset personally and collectively.
  • We look for development opportunities for ourselves and others.
  • We use our expertise to help clients have safe and fulfilling experiences.
  • We work with our teammates and colleagues to collectively improve.
  • We assume the best of each other and place a high value on trust.
  • We don’t shy away from difficult conversations.
  • We are open and transparent with each other.
  • We strive for clear communication.
  • We aim to share and bring colleagues into decision making.

Our Team


We’re proud to be a diverse team with a variety of nationalities represented. Our instructors have unique backgrounds and bring different perspectives to New Gen. And because of that, we get to learn from one another’s experiences.

Meet our off-hill team, or get to know our instructor teams in each of our resorts.

New Generation Charity Giving

Our Giving Initiatives


We believe all businesses have the power to create positive change, and a responsibility to do more than just make money. For us, it’s about going to work, and knowing what we’re doing has a bigger impact beyond our ski lessons. Which is why we donate a portion of each lesson sold to charitable organisations.

Learn about the charity work we do with Buy1Give1 and Snow-Camp, and our annual Snow Day for local refugee children.

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