We strive to create positive change,

not only in the ski industry

but also in the wider world.

Our drive for development and change

is at the heart of everything we do.

We believe the success of our business and our community is measured by more than ski lessons delivered, but by the impact we make.

That’s why we donate one day of education to a child in need, every time you take a ski or snowboard lesson with us.

We believe that providing education to children who may not receive it, while we’re helping you learn something new on the slopes, aligned perfectly for New Gen. It’s at the heart of what we do.

We recognise our responsibility to help others & promote a better future for those who are in need. Alongside our employees & customers, we are a community too, & we strive to inspire you to get involved in giving back.

Planet net zero

As ski industry professionals, we have an obligation to do everything we can to protect our planet. We want to ensure that future generations are able to enjoy skiing as we are able to, & keep our climate to +2°C.

EDUCATION

One for One Education Promise

Every time you take a ski or board lesson with us, we donate one day of education to a child in need.

Buy1Give1


New Generation is a life-long member of Buy1Give1 (B1G1). We started our One for One Education Promise in 2017 and it continues today. Since then you’ve enabled us to provide over 141, 100 days of education to children in Chennai, India. B1G1 and the Hope Foundation make this possible. Every time you take a ski or board lesson with us, you’re helping us create positive change in the world.

What do they do?

B1G1 links us with hundreds of small grassroots charities around the world. We then align our giving with what is happening internally at New Gen. Whether it’s through supporting a youth development programme on behalf of all the children skiing with us in a given month, or planting seeds on behalf of all beginners joining us for the first time.

Why education?

Education, learning and development are at the heart of what we do. We believe that providing education to children who may not receive it, while we’re helping you learn something new on the slopes, aligned perfectly for New Gen. Education is key in helping children and communities get out of poverty, and we believe this is an important cause to focus on. Check out our video to learn more.

Helping Communities

Snow Day for Child Refugees


In 2017 we hosted our first Snow Day for child refugees living near Annecy, France. This fun-filled day is an opportunity for our team to share their love for skiing with kids who might not otherwise have the chance to enjoy it. Our Snow Days include sledging, face painting, climbing, and of course skiing!

Instructors & off-hill staff donate their time to make this day possible. Along with the help of many donations from local partners including S3V, Courchevel Mairie, Ski Higher & White Storm.

We’ve now hosted 4 Annual Snow Days since 2017 (missing winter 2021 unfortunately) and plan to continue them post-pandemic.

Snow-Camp National Youth Charity


We’re proud partners of Snow-Camp, one of the UK’s most innovative charities dedicated to changing the lives of inner-city young people with snowsports.

What do they do?

Each year, around 1,000 inner-city youth in the UK take part in Snow-Camp’s programmes. They engage young people through skiing and snowboarding to provide life-skills training and mental health support, while enabling them to gain qualifications and employment in the snowsports industry and beyond.

How do we help?

We raise money for Snow-Camp. For every £100 raised, a new young person benefits from Snow-Camp’s life-changing beginner programme. We feel very lucky to work in the ski industry and the mountains. The money raised broadens the horizons of young people that otherwise wouldn’t have such opportunities.

Kiva Loans


We’re proud to work alongside Kiva, an initiative set up to help those who have big ideas but need help putting the first steps into motion. Kiva is a loan, not a donation, allowing you to cycle your money and create a personal impact across the world. Plus, 100% of our loans go to the people in need.

Over the years, we’ve contributed to 27 loans, in over 20 countries around the world. Once our loans are paid back, we simply reinvest in another worthy cause, meaning our money is always with those who need it.

Girl holding laundry with bags around her

Alice, from Kenya.

A loan of $175 helps to support Alice to buy more cereals for selling to boost sales and restock her business.

This loan is special because it gives financial access to low-income micro-entrepreneurs.

Jonona, from Tajikistan

A loan helps to pay for her tuition at university so she can become a high-qualified specialist in the future.

This loan is special because it allows low-income students to access higher education.

Man holding school books

Samuel, from Kenya

A loan helps to build one classroom in the private school he works in.

This loan is special because it helps children stay in school by providing tuition fees.

Senegal Santhiaba women

Santhiaba Coki Group, from Senegal

A loan helps a member to buy vegetables to sell.

This loan is special because it empowers women in rural and suburban Senegal.

Putting the Planet First

Our Pledge: Net Zero by 2028


We’re proud to be the first ski school to take the Protect Our Winters UK Pledge! By taking the POW Pledge, we’ve committed to being Net Zero by 2028. The Pledge is a framework that helps organisations take climate action by addressing the eight most impactful areas of business.

Currently, we’re focused on reviewing our entire business operations and all the greenhouse gas emissions that we contribute to. We will then be systematically eliminating them so that we can hit our Net Zero target.

As ski industry professionals, we have an obligation to do everything we can to protect our planet. We want to ensure that future generations are able to enjoy skiing as we are able to, and keep our climate to +2°C.

Circular Uniforms


In the past, we’ve donated our old uniforms to refugees struggling with the winter temperatures across Europe.

However, we also had a large number of excess uniforms that were out of date, yet never worn! We knew we could repurpose them, which is where our friends at One Tree came in. They’re giving our uniforms a second life and re-selling them.

Tree Planting


We offset the environmental impact of the printing we do each winter via tree planting. We’ve planted a tree grove with Trees for Life in the Scottish Highlands, and we plan to continuously add to ‘our grove’ and watch it grow over time.

Trees for Life