New Generation ski and snowboard school

1998 was an eventful year. Cher spent 7 weeks at number 1. Curling was officially recognised as an Olympic sport. Larry and Sergey set up a little search engine called Google. And somewhere in a French mountain hut four British ski instructors decided to put their own stamp on British ski coaching.

Previously, ski instruction had been ‘one size fits all’. Drills. Skills. Shouting. So we decided to do something different.

An approach that was more friendly, open, encouraging and positive. With small groups. Fully qualified instructors. A passion for teaching. We like to think we started a ski instructor revolution.

The next generation of instructors

As well as our ski school clients, we found that this approach helped people become ski instructors. In 2001, we were made an Official Business Partner of BASI (British Association of Snowsports Instructors).

We now run a number of instructor courses, including ski gap courses, on behalf of BASI in the Trois Vallees ski area.

Across the border

In 2006 we expanded our training centre to include Verbier. In Verbier we run our own training programme for instructors who are in their final stages of qualification (BASI Alpine Level 4). The team of trainees work in our ski school during peak weeks and train in the non-peak weeks. On full qualification instructors are able to move to France and work in one of our 8 French resorts. And for the first time we’re running a gap course in Verbier to fast track the next generation of instructors.

British heart. Italian smile. French sense of humour…

New Generation was born to help British families have fun and learn on their ski holidays. Over the years, Head Coach Euan Wright has built up a team of awesome instructors from all over the world. We love working with our home grown British instructors, but are very proud that some of the best Italian, French, and Swiss instructors want to work with us too.

All our lessons are in English (unless you’d prefer a different language!) and our company is still run by one of our original founders, Tom Saxlund. He’s half Norwegian (which is why he likes Glögg).